Problem:
How to dimensionalize the category mandatory (accuracy) and create a brand
advantage.
Solution:
Used technical and medical studies
to uncover a positioning that communicated how the product offered better
accuracy.
Communicated the accuracy positioning with a unique and compelling selling
proposition and supported it with simple reasons the consumer could believe.
CenterBrain Positioning Breakthrough:
Clinical Accuracy in your everyday life.
Results:
· Product is launched via radio and print campaigns developed by CenterBrain.
· Market share triples in just twenty-four months.
