Patient One - Care giving
Problem:
How to identify a unique positioning for a $100 million home care giving agency that captures their competitive advantage of better caregiver recruitment, retention and placement.
Solution:
Differentiated the company based on their ability to place not just proper skills but also proper personalities with the client.
CenterBrain Positioning Breakthrough:
Professional care with a personal connection
Results:
· Positioning adopted as the corporate credo.
· Strategy behind the positioning is used to develop S.O.P. for matching clients to caregivers.
· Strategy is also used to identify acquisition candidates.
· Company is sold by holding company at a premium in 2002.