Play n Park Structures…A Playcore Company
Problem:
How to create a unique and compelling positioning to schools for a playground brand that had been traditionally sold only to park and recreation buyers.
Solution:
Differentiated the product line on the basis of “education value”. Dimentionalized play
beyond just “fun” to “imaginative”
CenterBrain Positioning Breakthrough:
A gateway to imaginative play.
Results:
· Brand repositioned and launched in 2007.
· CenterBrain positioning is communicated via CenterBrain written and produced video.