The Teaching Company
Problem:
How to reposition a direct response company in order to grow sales.
Solution:
More precisely defined the target consumer (demographically and psychologically).
Leveraged the consumer insight that these consumers placed high value on an educational experience that provoked thought and discussion (non-passive).
CenterBrain Positiong Breakthrough:
Teaching that engages the mind.
Results:
· New positioning increased direct response 40%.