Jerome Foods-The Turkey Store® Creative Cuts
Problem:
How to introduce and position new products that overcome turkey's "bland taste" perception.
Solution:
Identified two new concepts that would compete against other meat choices on the basis of taste.
Dimensionalized cooking using the idea of "creativity", and communicated this within the need for convenience.
CenterBrain Positioning Breakthroughs:
Making it quicker and easier to make a creative meal.
CenterBrand Breakthrough:
Creative Cuts™
Results:
· CenterBrain process is extended to develop radio advertising and sales material.
· Product launched 3rd quarter 1999.