Client Testimonials
With a repeat rate of over 90%, we've established long-term relationships with our clients. With many, our association started when they were just beginning their career with a single new product project. The success of that project and the impact on their business and career kept them coming back.
Here is what a few of them have to say:

"In real time the CenterBrain process is molding, shaping, and developing the positioning. It works differently and more effectively that any other process I've used. We would never launch a new product without using The Triad Process. It's fast, intense, and accurate."
Peter Gonze, Senior Vice President,
Abbott Laboratories

"We've used Centerbrain for several projects in different categories. They consistently get to the heart of the positioning with language that really motivates consumers. They have been very helpful in driving to precise packaging language that motivates consumers at the critical point of purchase."
Tom Marchese, Vice President,
Elmer's Products

"Simply stated, the Centerbrain®, Inc. Triad™ process works. It works because of the process itself and because of the unique blend of business expertise and creativity that the Centerbrain, Inc. team adds to your own in-depth understanding of your product line and target market. I'd highly recommend you have Centerbrain, Inc. on your team. If you don't, I hope that you're a competitor of mine."
Chris Connington, Director of Brand Marketing
Robert Bosch Tool Corporation

“Positioning is the lynchpin of a solid marketing plan. If you don’t have the positioning done first, you don’t know whether your other marketing elements (advertising, packaging, pricing, channel plan, etc) are on or off strategy? You’re wasting both time and money generating, evaluating, and debating off-strategy options! CenterBrain® knows how to get the positioning right, develops it with remarkable clarity, and completes the work with a real sense of urgency. The benefit is the business team can spend less time debating what to do, and can spend more time getting the right things done – quickly!"
Dave Morgart, President
Spenco Medical Products (Former Vice President, New Business at Coleman)

"The CenterBrain® approach to creating a positioning statement is refreshing and unique. Through the Triads you watch the messaging evolve until the final product is crystal clear. The combination of research and positioning/creative development is a useful tool in keeping advertising on strategy."
George Schmelzel, Senior Vice President, Marketing
First National Bank, Omaha